SuiteCRM is a free and open-source fork of SugarCRM, the commercial solution used globally by IBM and many other large multinationals to manage the sales pipeline.With SuiteCRM a company can keep track of "leads", which are initial contacts which have to be fully explored and understood by salespeole.Discussion with leads allows them to be qualified into "opportunities" with well-defined needs to whom a quotation for a solution can be offered.Once a quotation is offered, further follow-up and negotiation by salespeople can result in a final sale.

Salespeople are expensive to hire, and customers expensive to acquire. CRM (Customer Relationship Management) software allows companies to track the interaction between salespeople and prospective customers to maximise revenues and minimise cost.